Protects your hair
Lowering the temperature on conventional straighteners may reduce damage, but it also affects styling results. Our innovative flexible plates gather your hair strands together, allowing you to achieve the same stunning style while using less heat. Thanks to our intelligent temperature control technology and elastic boards, you'll experience 50% less breakage, reduced frizz, and fewer flyaways.
Let customers speak for us
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Lilian Saladin
Game changer for my morning routine! I was skeptical about a cordless straightener but this has literally transformed how I style my hair. I travel a lot for work and being able to touch up my hair without searching for outlets is amazing.
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Caitlin Laurier
After frying my hair with cheap straighteners for years, this is literally heaven! My hairdresser actually recommended Icon Beauty and I can see why. The ceramic plates don't snag at all and the temperature control is precise.
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Charles Caddel
"Bought this for my wife's birthday after she kept complaining about the mess of cords in her bathroom - never expected to end up using it myself! 😅 As a guy with medium-length hair who needs to look professional for meetings, this has been a total surprise hit."
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Nichole Madden
This is hands down the best hair tool I've ever bought! Was worried about the cordless feature but omg - it's so liberating. I have naturally curly hair and this gets it pin-straight in about 20 mins. The fact that it can also curl is a huge plus (took me a few YouTube tutorials to get it right but now I'm a pro).
